Paid Search Contractor
We seek an experienced contractor to manage client campaigns on Google Ads and Microsoft Ads platforms.
About Hutch Advertising:
We are a startup marketing consultancy founded by seasoned ad agency executives who believe the current client/agency model is broken. Our vision is to serve growing clients and scale their marketing and analytics efforts with the goal of maximizing value across the many stakeholders in the partnership.
Simply, we believe the best teams deliver the best results for clients, which translates to more profit for those clients and ultimately more income for the team who put in the hard work.
If you are smart, motivated, and want to get in on the ground floor of something special, please read on and apply below.
About This Project:
You will manage client campaigns across Google Ads and Microsoft Ads platforms. You will recommend strategies to the CEO, execute agreed-upon optimizations, monitor, and report back on results. And will be responsible for achieving clients’ growth and efficiency goals.
Tasks:
Daily pacing and performance checks
Bid optimization
Ad copy analysis and optimization
Keyword expansion
Negative mining
Product feed optimization
Account hygiene
Conversion tracking setup and calibration
Troubleshoot changes in performance
Contribute to forecasting and budgeting exercises
Weekly reporting and analysis
Ad hoc reporting as needed
Skills & Traits Needed:
Proven experience with Paid Search, Shopping, and Performance Max
Display, YouTube, and other channel experience a plus
Critical thinking
Persuasive writing and use of data
Time and project prioritization
Consistently meet deadlines
Effectively deploying budgets across campaigns and platforms
Proactive with recommendations
Understand statistical significance/confidence levels
Understand and optimize marketing metrics and KPIs
Google Analytics and other MarTech tools
Keep up with current industry trends
Push the envelope with new hypotheses and tests
Familiar with Monday.com, Slack, Excel/Sheets, Powerpoint/Slides
Embrace rapid change
Payment: Our goal is simply to find and keep the best people on our team. So we pay competitively and treat you fair.
Typically we pay an hourly fee based on your experience
We’re open to considering fixed monthly fees and even rev-share fee structures
We will collaboratively set task lists weekly, budgets monthly, and strategies quarterly
Expect 5-10 hours per client per week to start, though that can scale
Plan to start with one client and scale up to others with strong performance over time
If you think you are a great fit for this role, please fill out this application form and we will be in touch!